Joy Industrial Co., Ltd. engages in the research, development, manufacture, sale, trade, import, and export of bicycle parts in Taiwan. The company provides high-end hubs/wheels, and road bikes/mountain bikes/ BMX bikes/carbon fiber hubs. It also offers automobiles, transportation equipment, and spare parts; bicycle flower drums, hardware products, transportation equipment motors controllers, and other parts; precision stamping dies, molds, flywheel, transmission, and other parts; and carbon fiber coated molds, heating forming bicycles, and related accessories. The company offers its products under the Joytech and Novatec brands. The company was formerly known as Jiuyu Industry Co., Ltd. and changed its name to Joy Industrial Co., Ltd. in January 2010. Joy Industrial Co., Ltd. was incorporated in 1971 and is based in Taichung, Taiwan.