AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. operates as an online retailer for furniture and home furnishings in the People's Republic of China, the United States, and Germany. It offers furniture and home furnishings, consisting of beds, bookcases, dressers, chests of drawers, vanity tables and vanity benches, food cabinets, sideboards, sofas, and outdoor furniture; electric tools, such as power screwdrivers, air pumps, jump starters, and car vacuums; home appliances comprising refrigerators and juicers; consumer electronics, including power banks, chargers, and cables; and sports and wellness products, such as shiatsu neck and back massagers, and treadmills. The company offers its products under the ALLEWIE, IRONCK, LIKIMIO, SHA CERLIN, HOSTACK, and FOTOSOK brands. It also provides logistics solutions. The company was formerly known as AuGroup Technology Co., Ltd. and changed its name to AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. in October 2024. AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. was incorporated in 2010 and is based in Shenzhen, China.