Seera Holding Group, together with its subsidiaries, provides travel and tourism services in the Kingdom of Saudi Arabia, the United Kingdom, and internationally. It offers airline ticketing services, hotel booking, package holidays, real estate and rooms on rent, car rental, and other services. The company is also involved in the event organization, ownership and rental of airplane, and sports activities. In addition, it provides call center, IT, transport, and SMS and multimedia services. The company offers its products and services under the Discover Saudi, Almosafer, Mawasim, and Lumi brands. The company was formerly known as Al Tayyar Travel Group Holding Company and changed its name to Seera Holding Group in April 2019. Seera Holding Group was founded in 1979 and is headquartered in Riyadh, the Kingdom of Saudi Arabia.