YG Plus, Inc. operates as an entertaining content and lifestyle company. It also operates NAVER music platform; VIBE, a music/record investment distribution agency; and contents sourcing agency. In addition, the company engages in the merchandise production, distribution, and licensing of artists and characters; and PPL and digital contents advertising agency business of artists. Further, it is involved in the cosmetics business under the moonshot brand; golf player management, golf tournament planning and operation, golf clothing distribution, online platform, and golf simulator sales business; and event planning and production, model management and academy, brand PR and marketing business, as well as financial investment business. The company was formerly known as Phoenix Holdings Inc. The company is based in Seoul, South Korea.