NOROO Holdings Co., Ltd. operates as a general fine chemical company in South Korea. It produces industrial materials, including resins and coatings, such as paints and inks; and color chemicals used in automobiles and building interiors, as well as offers plastic products for automobiles and home appliances. The company is also involved in the agricultural life related; investment; seed production; intellectual property management and rental; transportation intermediary agency and brokerage; and O2O service businesses. In addition, it provides color consulting and design services; manufactures and sells thinners; and engages in the color education business. The company was formerly known as DPI Holdings Co., Ltd. and changed its name to NOROO Holdings Co., Ltd. in March 2010. NOROO Holdings Co., Ltd. was founded in 1945 and is headquartered in Anyang-si, South Korea.